Alicia Johnson brings a unique fusion of
corporate leadership and creative storytelling to her work in transformation.
Her methodology, grounded in what she terms active hope, integrates authentic leadership practices with strategic storytelling to build lasting resilience.
Drawing from decades of transforming global brands and leading multinational teams, Johnson delivers measurable results for individuals and companies navigating fundamental questions about value, societal shifts, and transformative technologies.
As an author, Johnson explores the power of creative narrative in personal and organizational change. Her forthcoming book Buried Treasure: A Field Guide to the Life-Changing Magic of Revealing Yourself (March 2025) demonstrates how creative storytelling and strategic leadership can powerfully reinforce each other. Her previous works include Rothenburg: The Shame Bath and Positano: Ad Occhi Aperti (With Eyes Open). She is currently at work on Hudson: a novel exploring themes of visibility and generational healing.
Johnson serves on the board of directors for the Billion Minds Institute and has recently returned to Ford Models, embodying her belief in the power of authentic visibility — helping her clients be seen with strategic intention in their markets while embracing it herself, whether in the boardroom or before the camera. Her integrated approach to transformation combines strategic corporate leadership, cross-cultural collaboration expertise, creative narrative development, and wonder-based transformation methodologies.
we're story animals
featured
Forbes January 2025
How Mature, Plus-Size Models Are
Creating Their Own Runways
An exploration of representation in fashion and Alicia Johnson's return to modeling while advocating for authentic visibility
at any age.
featured
Act Three with Cara Gray
March 2025
A conversation about reinvention, modeling, and authentic visibility at any age.
featured
Main Street Magazine
March 2025
An in-depth profile exploring Johnson's upcoming book that combines memoir, scientific research, and practical strategies for healing trauma, including how movement serves as a powerful tool in the recovery process.
featured
Rural Intelligence
February 2025
Moving Like Water: An Afternoon of Embodied Healing. A sold-out workshop combining movement, ritual, and wonder-based practices at Village Yoga.
featured
HV Magazine
December 2024
Alicia Johnson Dishes on Her Self-Help Book and Life in Columbia County
A deep dive into Johnson's forthcoming book Buried Treasure and her journey of transformation in the Hudson Valley.
featured
The Alternative with Kristi Ellingsworth
July 2024
A conversation about transforming trauma through the mind-body connection, wonder, and the power of play and creativity.
featured
Financial Times of London
December 2024
Johnson shares expert insights as former Global Chief Creative Officer who led Jaguar's previous major brand repositioning, discussing strategic creative leadership in luxury automotive transformation.
press contact
recent coverage
Movement Workshops
Alicia develops and leads transformative movement experiences that help participants discover their natural capacity for wonder, hope, and healing - all concepts central to her book Buried Treasure. Through carefully designed sequences and guided reflection, these workshops create safe spaces for personal exploration and growth. Recently, Alicia led a Moving Like Water workshop in collaboration with Catherine Zack at Village Yoga in Kinderhook, NY, where participants experienced her signature Brain Bath sequence and gentle movement explorations designed to enhance body-brain connection and awaken personal discovery.
For Organizations
Alicia offers transformational guidance utilizing active hope and worth-based approaches that build resilient teams across cultural boundaries. Her methodologies help organizations develop strategies that foster authentic visibility while leading through complex change with a foundation of active hope. Drawing from her extensive experience in global brand transformation, including her board work with Billion Minds Institute, Alicia guides teams toward sustainable, meaningful change. She is currently working on a new brand launch project that she looks forward to sharing details about as soon as it becomes public.
For Individuals
Her forthcoming book Buried Treasure: A Field Guide to the Life-Changing Magic of Revealing Yourself (March 2025) explores the power of wonder-based practices in personal transformation and healing. Johnson shares insights on wonder as a catalyst for personal change, building trust and authentic visibility, creating spaces for healing and growth, and developing resilience through active hope. Through her unique methodology, Alicia helps individuals discover their capacity for transformation through small, consistent actions.
For Communities
Alicia works with communities to build resilient support networks through active hope methodologies. She guides the creation of spaces that nurture wonder and healing while fostering authentic connection across generations. Through collaborative processes, communities discover how shared experiences can transform individual challenges into collective wisdom and strength. Her approach emphasizes developing sustainable resilience practices that honor both practical action and the power of wonder in creating lasting positive change.
Ready to reveal your treasure? Join the pre-order list or purchase your copy of Buried Treasure now.
Begin the adventure of revealing yourself to yourself. A field guide for making friends with your brain through movement, play, and the joy of discovery.
DISCOVERY THROUGH Movement
Traditional book clubs invite us to talk about what we've read. But Buried Treasure suggests doing it a little different—it asks us to discover, to explore the book's wisdom through movement rather than just discussion.
Would you like to start a book club in your area? Download our free PDF guide with everything you need to get started.
Wonder & Hope Experiences
Bring Alicia to your studio for transformative movement workshops based on her book Buried Treasure. She co-designs each experience to align with your studio's unique philosophy while creating safe spaces for participants to discover wonder, hope, and healing through movement.
Workshops feature her signature Brain Bath sequence. Download our PDF for hosting details.
press contact
recent coverage
SHARE THE BOOK WITH YOUR COMMUNITY
Buried Treasure offers booksellers a unique title that resonates deeply with readers seeking authentic self-discovery. This carefully crafted guide combines practical tools with gentle wisdom, appealing to wellness enthusiasts, therapy clients, and those on healing journeys.
The book's movement-based approach creates opportunities for community events and workshop collaborations. Contact Alicia directly to discuss retail partnerships.